BNACS

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Description

In my professional career, I had the opportunity to work with BNACS (شرکت برخورد نزدیک از چشم سوم), specializing in jewelry photography and advertising, collaborating with several renowned brands in Iran. My key responsibilities included translating a prestigious jewelry journal from Persian to English and vice versa, creating and managing social media content, and designing the company’s website.

One of the most rewarding projects I worked on was naming and categorizing jewelry and gold products for our clients, such as Attarian, where I focused on creating meaningful, thoughtful names that reflected the essence and inspiration behind each design.

For naming these categories, I, as always, prioritized uniqueness and the concept behind each design. Considering the style and the references each collection had to a specific theme, I delved into the essence and rhythm of these themes and arrived at the current names.

 

For example, designs inspired by native traditions were named Boomika (بومیکا), rooted in “Boomi” (بومی, meaning “native”). The names within Boomika were selected based on imagery related to historical figures, timelines, patterns, and the intricacies of their interweaving:

Shahan (شاهان)
Gahan (گاهان)
Zhikan (ژیکان)
Naghshan (نقشان)
Taran (تاران)
Avangan (آونگان)
Katiban (کتیبان)

Designs inspired by nature were called Namika (نامیکا), derived from the concept of growth and development (نمو, “growth”). The subcategories in Namika were chosen based on the type of natural element, whether plant or animal, and how they were positioned or crafted:

Bazgoon (بازگون)
Kanoon (کانون)
Gardoon (گردون)
Parmoon (پرمون)

The Modika (مدیکا) collection, as its name suggests, includes designs that align with modern tastes and trends, sometimes evoking simplicity and other times embodying abstract designs. The subcategories within Modika reflect these innovative and contemporary qualities:

Azin (آذین)
Abgin (آبگین)
Balin (بالین)
Tabin (تابین)
Soorin (صورین)

By executing this strategy, we presented a compelling branding proposal to Attarian, which led to a significant increase in sales and brand awareness. Their data showed a noticeable boost in sales and a growing number of social media followers, marking a successful shift in their market presence.

Details
  • Date: September 3, 2024
  • Categories: Copywriting
  • Date 2015 - 2018
  • Language English, Persian